Fünfsinne is a retail company from Düsseldorf that sells numerous feel-good products. This includes:
◊ selected teas
◊ natural personal care products
◊ calming sounds
◊ stimulating smells
◊ inspiration for the eyes
For the company Fünfsinne, CRENEO developed an extensive corporate design. The basis for this was the development of a positioning core message, which is used as a claim at the same time.
“Enjoying with all the senses”
A feather acts as a concise figurative mark. This stands for relaxation, ease, and deceleration. This way, a direct connection to the diverse product range of the company is created. Red, a muted orange, and black were selected as the corporate colors. The following characteristics stand for these colors: energy, love, passion, warmth, well-being, value.
The result is a sum of design features, which result in a high-end look. Besides the word-image-brand, the office fixtures, the store branding, and the website were developed and designed.