The H.C.F. Hanse Corporate Finance GmbH, based in Munich and Bremen, is a corporate finance service provider focused on medium-sized companies and private equity companies. The core business is the implementation of holistic M&A projects.
CRENEO was hired to rework the H.C.F. website. Uniform imagery was developed for this, stemming from the figurative mark of the H.C.F. logo. The illustrations of the individual key visuals make use of a simplified version of the copperplate stylistics. Applying the corporate color code and generously arranging the individual elements with lots of white space, an independent and modern website was created, which clearly separates itself from the competitors in the market segment.
In addition, CRENEO developed an icon package and graphics, which take up the linear style of the images and support the page content at relevant points. The serif font underlines the valuable impression of the new corporate identity.
Furthermore, a corporate calculator was adapted and implemented, the goal of which is to determine a quick first impression of a company’s value.
After completing the job, CRENEO gave the employees of H.C.F. backend training, so that they can independently update new content in the future.
“During the entire process, I trusted in the competency and knowledge of CRENEO and gave the team complete design freedom. In the end, this completely paid off. The overall concept is harmonious and I am impressed by the final result, the redesign of our website.”
arsten Frede, Managing Partner of H.C.F. Hanse Corporate Finance GmbH