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The New Generali Capital City Office Berlin

Generali Deutschland
Key-Visual Generali Hauptstadtbüro
Detailaufnahme Einladung General Hauptstadtbüro

The New Generali Capital City Office Berlin


In Germany, Generali is the second largest primary insurance group on the German market and part of the international Generali Group, an important player in the global insurance industry. The German part of Generali includes Generali Versicherungen, AachenMünchener, CosmosDirekt, Central Krankenversicherung, ADVOCARD Rechtsschutzversicherung, Deutsche Bausparkasse Badenia, and Dialog. Generali Versicherungen is among Germany’s largest primary insurers.



On November 8th, 2016, the capital city office of Generali Germany was ceremoniously opened. It is located on the famous street “Unter den Linden” at the “Lindencorso by Generali”. Selected guests from the political and business worlds were invited to the opening ceremony. CRENEO was hired to design a high-quality invitation within the current corporate design.


For this, CRENEO developed a key visual in the form of a simplified illustration of the office building of the branch in Berlin. This was printed on 300 g/m²-strong-paper. A glossy silver hot-foil emboss was selected as a refinement. An imprinted transparent insert acted as a save-the-date reminder. The result is a high-quality invitation with a pleasant feel, which reflects the importance of the event for the company.


Over the course of the year 2017, diverse events will take place under the lead of the Generali capital city office. People from politics, associations, businesses, competitors, and the press will be invited. Inspiration and impulses from open dialogue, and positioning of the company as an innovation driver and approachable insurer, are the goals of the event series.


This series is divided into three event formats. For this, CRENEO developed a key visual, which is only used in e-mail invitations. Icons with a digital focus illustrate the central topics within the event series.



Key visual development



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