The WKS Group is one of the first addresses for web offset printing in German-speaking Europe. As a reliable quality printer, WKS Group currently has around 355 employees at the locations of Essen and Wassenberg. The high-quality web offset printing in very high volumes is the principal activity of the company.
CRENEO conceptualized, wrote, and designed the new image brochure of the WKS Group with the goal of strengthening the image creation of the company. While designing the brochure, impressive, extensive images were placed on double pages. For this, an extensive two-day photo shoot had been done previously, during which the production process in Essen und Wassenberg was supported. The goal was to give the viewer a feeling for the dimension and the extent within such a complex printing process.
The new secondary brand element (WKS color band) developed by CRENEO runs through all brochure pages and strengthens the branding of the company.
The word “roll” served as a hook to the stringent headline mechanics.
Furthermore, a two-sided insert was designed that points out the company’s world novelty and explains the special features and unique printing possibilities of this new web offset machine.
The brochure was produced in a DIN A4 format. In addition, a special edition of the printed piece in an over-sized prospect format, known as brochure inserts for daily newspapers, was recommended. This strengthens the impression of the images and simultaneously underlines the core business of the company in form, format, and feel.