HermannSchmidt is a nursery in the region of Southern Germany that has dedicated itself to natural garden design.
An entirely new brand identity was worked out for HermannSchmidt garden design. The logo was renewed and now equipped with a stylized plant, which appears to be a heart when viewed closely. The color code of the entire appearance is within a muted green color world. All these design features indicate the focus of the company activity: natural garden design.
Within the office fixtures, the figurative mark was placed on large-sized green surfaces in a slightly higher tonal value, coming from the cut. It creates the impression of a watermark and, therefore, creates an additional valuable overall impression of the printed pieces. The central axis construction of the word-image-brand underlines this. A subtle dark green stripe in the right edge of each visible area gives all graphical elements stability within
The design package included business cards, stationary, DIN long/C4 envelopes, and a company flyer.