Equiethic stands for high-quality, innovative and individually combinable training and health concepts – for horse and human.
We have developed an eye-catching and unusual brand design for the segment. Components of the contract were the development of the company name including a review of the rights of use in the German-speaking area. Furthermore the recommendation of an adequate tonality, the development of a word-image-brand, the creation of the business equipment and the advertising material and finally the conception and implementation of a web presence.
The abstract and striking horse head of the logo consists of the two initial letters of “E “qui and “E “thic. Bones from the skeletons of humans and horses function as a secondary design element. At the same time they create a condensation of the design spaces within the individual communication channels and at the same time provide a visual tension.
The sum of all design elements results in a harmonious and modern brand design and clearly distinguishes itself from other brand appearances in this segment.