EuroSprinkler – brand communication redefined

Flaggendarstellung der Schweizer Flagge. Es wird verwendet in der Corporate Markenkommunikation um das Herkunftsland der Produktion zu stützen.
Flaggendarstellung der Schweizer Flagge. Es wird verwendet in der Corporate Markenkommunikation um das Herkunftsland der Produktion zu stützen.

EuroSprinkler – brand communication redefined

One visual language for every channel: the EuroSprinkler brand communication connects the corporate website, product brochure, company film and animated icons through a shared visual language. At its core are circular elements in blue and white, clean lines and new imagery. As a result, EuroSprinkler is as recognisable in print as it is on screen.

Client

Industry

Services






Duration

EuroSprinkler

Fire protection,
Sprinkler systems

Corporate Design
Imagery
Product Brochure
Corporate Film
Icon Set
Animation
Corporate Website

2024

Key visual from the EuroSprinkler brand communication: a digitally rendered sprinkler floating in space, framed by two corner elements

Initial situation

A new brand image for Swiss precision

EuroSprinkler presents itself with an optimized brand communication that focuses on both the high-quality sprinkler systems and the people behind them. This new image underlines the values of Swiss precision and innovation and reinforces the brand identity in the long term.

The measures at a glance
From the product brochure to the corporate film to the corporate website – EuroSprinkler’s new brand communication has been optimized in several key areas. Clear design, a new visual world, modern design elements and a coherent visual language ensure a strong and authentic brand presence. We present the individual measures in detail in the following sections.

New visual world

Photo from the EuroSprinkler shoot: an employee holding up a new sprinkler to show a colleague
Photo from the EuroSprinkler shoot: an employee stacking a tray full of sprinklers
Photo from the EuroSprinkler shoot: two employees discussing something while looking at a screen
Photo from the EuroSprinkler shoot: the two managing directors in conversation
Photo from the EuroSprinkler shoot: an employee operating machinery
Photo from the EuroSprinkler shoot: an employee carrying out a step in the manufacturing process

Product brochure

EuroSprinkler at a glance

As part of the new brand communication, a multilingual product brochure was created that picks up on the brand’s core values both visually and in terms of content.

Cover of the EuroSprinkler product brochure with a sprinkler at the centre, presenting the 2024 product range
Double-page spread from the EuroSprinkler product brochure showing key products and three circular photos of employees at work
Double-page spread from the EuroSprinkler product brochure, showing the company’s key areas with accompanying images
Inside spread of the EuroSprinkler product brochure, presenting four sprinklers and their specifications

Design that works

Clarity and technology in perfection

The product brochure impressively integrates EuroSprinkler’s new design language. Circular blue and white elements and clear lines convey the modern, technological character of the brand. The structured design ensures that important information can be quickly grasped.

Photo from the EuroSprinkler shoot, set in a circular frame: a man closely inspects a sprinkler

Focus on people and processes

EuroSprinkler on the move

A corporate film brings the values of EuroSprinkler to life by showing the employees and essential production processes. This makes the quality of Swiss sprinkler production tangible.

New EuroSprinkler company film

Icons & animations

CRENEO designs animated icons for the website

CRENEO developed a customized icon set and animated icons for the EuroSprinkler website that visually strengthen the brand communication. They optimize user guidance and convey content intuitively. Animations bring dynamism and interactivity, making the digital brand presence more lively. The result is a consistent combination of functionality and aesthetics.

Icon der Eurosprinkler Corporate Website. Es zeigt eine Waage.
Icon of two hands held protectively over two people, from the EuroSprinkler corporate website
Icon of two hands framing a heart, from the EuroSprinkler corporate website
Raised-fist icon from the EuroSprinkler corporate website
Icon der Eurosprinkler Corporate Website. Es zeigt eine Waage.
EuroSprinkler lettering in shades of blue with the claim “We do Sprinklers”
Flaggendarstellung der Schweizer Flagge. Es wird verwendet in der Corporate Markenkommunikation um das Herkunftsland der Produktion zu stützen.

Corporate Website

The digital brand presence – clear, modern, convincing

The corporate website designed by CRENEO is the heart of the new brand communication. With a modern, clear design and an optimized structure, it enables quick access to all relevant information. The redesigned website perfectly reflects EuroSprinkler’s brand identity.

Screen of the EuroSprinkler corporate website

“The redesign of our corporate design by CRENEO is more than just a fresh look – it underlines the innovative strength of EuroSprinkler AG and strengthens our position in the market. Thanks to CRENEO’s strategic and creative expertise, we now communicate in a clearer, more modern and more effective way.”

Markus Edel, Managing Director EuroSprinkler AG

Successful brand communication

Consistency and clarity for a strong brand

EuroSprinkler’s new brand communication focuses on well thought-out design and a clear visual language. The modern corporate website, the appealing product brochure and the emotional corporate film ensure a strong and sustainable brand presence.

Disciplines

Corporate Website

Corporate film

Corporate Design

Similar initial situation?

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