At the beginning, we analyse your brand together with the help of a structured and well moderated strategy process. This enables us to evaluate the impact of your brand in its environment, i.e. identify strengths and development potential. In doing so, we make use of proven scientific models and supplement them with specially developed research methods.
By deriving specific and tangible recommendations for action, CRENEO can sharpen, develop and rethink relevant aspects of your brand. This includes briefly summarising your brand essence in a clear and compact statement: We describe the specific brand values and, in their essential combination, particular unique selling points. In this way, they can be sustainably and effectively applied.