The value of a brand depends on the right implementation strategy. Employees act as brand ambassadors. Everything starts from the inside and is then carried to the outside. This means that successful brand implementation can only work holistically and together with all stakeholders.
CRENEO supports this process, for example, by facilitating brand workshops, defining and documenting the brand identity in manuals, or, in the context of brand design, by providing the necessary design tools and guidelines for internal and external users. We see a successful brand as the sum of all decisions. Across all departments and instances. Involving all employees. Higher multidimensionality in communication, instead of one-dimensional acting.