Gabor Fachanwalt IT — Corporate Design & Corporate Website
Gabor Fachanwalt IT — Corporate Design & Corporate Website
With the Fachanwalt IT corporate design, the firm’s IT law practice gained a brand presence of its own. CRENEO developed the visual identity and the website for it in 2022. Today Gabor Fachanwalt IT is the specialist brand of the gabor partners brand family. The presence also received the German Design Award 2023.
Brand
Focus
Performance
Launch
Gabor Fachanwalt IT
IT law
Corporate Design
Corporate Website
Motion Design
Ongoing Maintenance
2022
A Specialisation Becomes a Specialist Brand
In 2007, Roger Gabor was among the first in Germany to hold the title of specialist lawyer for information technology law. His particular focus lies in software law and data protection law. Clients include automotive suppliers, software houses, hospitals and municipalities. They therefore come from widely differing sectors. The offering is nevertheless tightly defined: the firm advises exclusively on IT law. In 2022, the specialist brand Gabor Fachanwalt IT finally emerged from the law firm GABOR Rechtsanwalt.
Objectives
The goal was a pared-back web presence focusing entirely on the offering. At the same time, the design was to show the field of practice unmistakably.
Design
Fachanwalt IT Corporate Design: Law Meets Technology
Figurative mark
The brand mark combines the section sign with the initial of the lawyer’s name. This creates a simple and striking brand mark. Together with the wordmark it forms the Fachanwalt IT logo.
Typography
Two type classes shape the presence: a linear typeface and a serif typeface. Museo Sans takes the linear part, Libre Caslon the serif one. This creates a deliberate tension within the typography.
Colour Palette
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Colour Palette
The colour palette appears refined and technical at once. A brightly luminous digital green flanks the muted green. Orange sets accents and serves as the navigation colour as well. The colour climate also thrives on a generous alternation of light and dark surfaces.
Iconography
A dedicated icon set was created for Fachanwalt IT. Icons developed specifically for the client carry micro-animations within the new web presence.
Illustration world
The illustration world picks up the new colour spectrum and receives an additional narrative level through scroll triggers in the web presence. A monotone image world is used as a counterpoint to the colourful graphic elements. This is supplemented in the header images by an interference effect in order to build a subtle bridge to the specialist area of the law firm here as well, or to support it on the visual level.
Implementation
The Website: Pared Back and in Motion
On the Gabor Fachanwalt IT website, the corporate design comes into motion. As visitors scroll, the logo lockup reduces to the brand mark alone. The icons carry micro-animations as well. The illustrations in turn open an additional narrative layer via scroll triggers. In the header images, an interference effect complements the monochrome photography. The image world thereby builds a bridge to the firm’s field of practice.
Result
What the Fachanwalt IT Corporate Design Makes Possible Today
Previously, IT law was one focus of the law firm GABOR Rechtsanwalt. Today it appears as an independent specialist brand with a website of its own. The brand mark with its section sign already shows what this is about. The colour palette and illustrations anchor the IT theme within the Fachanwalt IT corporate design as well.
The brand mark also works on its own, as the website’s favicon for instance. CRENEO additionally created it as a profile picture and as a three-dimensional element. The website now carries the line „Eine Marke der gabor partners rechtsanwaltsgesellschaft“. AI law found its place there too, without the design having to be created anew.