erbrechtsmobil – Corporate Design & Microsite
erbrechtsmobil – Corporate Design & Microsite
The erbrechtsmobil corporate design belongs to an inheritance law practice that comes directly to motorhome travellers. CRENEO first developed the visual identity and the microsite for it. Within the gabor partners brand family, erbrechtsmobil today takes the role of the target group brand.
Brand
Focus
Performance
Launch
erbrechtsmobil — Target group brand
Inheritance law for motorhome travellers
Corporate Design,
Microsite
2023
A Specialisation Becomes a Specialist Brand
According to a YouGov survey from 2022, around 66 per cent of Germans have no will. In the event of death, the law alone then determines who receives the estate. Survivors consequently often inherit chaos and conflict. Many people nevertheless shy away from confronting their own mortality early on.
This is precisely where erbrechtsmobil comes in, and for a particular target group: motorhome travellers and land yachters. Roger Gabor is a passionate mobile traveller himself. He therefore advises as an equal and holds initial consultations directly on site. Since 2022 he has also held the title of specialist lawyer for inheritance law. The offering thus connects a difficult subject with a target group that is often on the road.
The central approach is fact-based storytelling. Current statistics on inheritance and wills make the relevance of the subject visible. The microsite therefore works with concrete figures, on wills and asset transfers for example. At the same time, the brand addresses its target group as an equal, among fellow travellers.
erbrechtsmobil Corporate Design: The Owl as a Guiding Figure
Logo
An owl stands at the centre of the erbrechtsmobil corporate design: mobile, clever and agile. The formal language of the further design elements derives from this brand mark. A wordmark with real character joins it. Its typeface also serves as the headline typeface in further communication materials.
Typography
Two typefaces form a deliberate contrast. The brand presence thereby appears modern and matter-of-fact.
Colour Palette
The reduced colour spectrum is used alternately over a large area and thus gains in conciseness and boldness.
The central approach of the concept is fact-based storytelling. Current statistics on inheritance and wills underline the relevance of the topic for the exclusive target groups.
Iconography
A dedicated icon set accompanies the microsite’s content. The animated owl flanks the icons.
Illustration world
The linear illustration world condenses design spaces without appearing cluttered. The black-and-white imagery with partial orange colouring underlines the reduced appearance and blends homogeneously into the overall appearance.
Linear illustrations condense the design spaces without overloading them. The image world, by contrast, relies on black and white with partial orange tinting. It thereby embeds itself seamlessly into the pared-back presence.
Imagery
Implementation
The Microsite: Informative and Engaging
On the erbrechtsmobil microsite, the corporate design comes into motion. Large headlines meet ample calm space there. Striking images and numerous micro-animations join them. A moving-image portrait additionally introduces Roger Gabor. In terms of content, the microsite brings together questions and answers, knowledge about wills, and appointments. Consultations take place in person on site, by telephone or by video call. The presence therefore works in every viewport, from desktop to smartphone.
An experience in every viewport – the new erbrechtsmobil brand.
Result
What erbrechtsmobil Can Do With the Corporate Design Today
A consulting idea has become an independent target group brand. The owl makes the offering recognisable at a glance. The fact-based concept also gives a difficult subject a matter-of-fact way in. The microsite now announces consultation appointments at trade fairs as well, at the Caravan Salon in Düsseldorf for instance. It also carries the line „Eine Marke der gabor partners rechtsanwaltsgesellschaft“. erbrechtsmobil thus remains independent while still belonging recognisably to the firm.