The corporate design and new corporate website of R+ MediGruppe
The corporate design and new corporate website of R+ MediGruppe
One brand mark from which everything is derived: the R+ MediGruppe corporate design anchors sub-brands, icons and imagery in a shared form. As a result, the brand remains recognisable even as the group continues to grow. The new corporate website is designed for exactly this, extending to new business areas such as a franchise concept.
Client
Industry
Services
Duration
R+ MediGruppe
Qualified patient transport
Brand Architecture
Corporate Design
Iconography
Imagery
Illustration
Micro-animation
Corporate Website
since 2014
Initial situation
R+ MediGruppe is an experienced partner in qualified patient transport for doctors, hospitals, clinics and care facilities in Lower Saxony.
R+ MediGruppe commissioned CRENEO to refine its brand. CRENEO adapted the brand architecture it had originally developed. It also extended the brand design with illustrations, icons and a new imagery system to harmonise and strengthen how the brand is perceived. After optimising the brand design parameters, CRENEO developed and built a new corporate website.
Brand architecture
The core element of the brand architecture is the R+ brand mark. It serves as the anchor for all sub-brands.
Icons
The newly developed icon family is based on the shape of the brand mark. It provides the formal foundation for the wide range of symbols.
Imagery
The R+ brand mark is an essential part of the new imagery.
Illustration world
The newly developed illustration style conveys the company’s modern, forward-looking ambition. On the new corporate website, micro-animations bring the illustrations to life.
Northeim
Hannover
Göttingen
Corporate Website
The new corporate website has a clear structure and generous white space. It also serves as a platform for new business areas, such as an innovative franchise concept in qualified patient transport.
Disciplines
Brand management
Corporate Design
Corporate Website
Illustrations
Similar initial situation?
Many of our projects start with a concrete situation — not with a finished brief. If what you’ve seen here resonates with you, let’s have a short conversation.
Alexander Willuweit takes 30 minutes to understand where you stand — and whether we are the right partner for your next step. No pitch. No pressure.