The R+ MediGruppe is an experienced partner in Lower Saxony for doctors, hospitals, clinics and care facilities in qualified patient transport.
CRENEO was commissioned to sharpen the brand. The brand architecture developed by CRENEO was formally adapted. In addition, the brand design was enhanced with illustrations, icons and a new image mechanism to harmonise and strengthen the brand perception. After optimising the brand design parameters, a new corporate website was developed and realised.
The core element of the brand architecture is the R+ logo. It acts as an anchor for all sub-brands.
The basis of the newly developed iconography family is the design of the figurative mark. It serves as a formal transport level for the multitude of symbols.
The R+ logo is an essential component of the future image world.
The newly developed illustration world conveys the modern and future-oriented claim of the company. In the new corporate website, these are brought to life through micro-animation.
The new corporate website is clearly structured with a lot of white space and will serve as a platform for new business areas in the future, such as an innovative franchise concept in the field of qualified patient transport.