CRENEO works with you to develop well thought-out and coherent brand concepts. Authenticity is one of the key aspects for reaching the relevant target groups. Data from internal and external perspectives are helpful quantitative factors. Qualitative data, such as interviews with experts, form further basic building blocks.
The sum of all measures forms the foundation for the brand concept. This is tested with the potential target groups and adjusted or fine-tuned after evaluation of the results. Only then does the transfer to the design or communication measures begin.