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We think —

Brand language

A convincing brand language starts with the brand name and continues in every linguistic context. After all, language shapes the brand image. CRENEO defines guidelines for brand language at all relevant points of contact. The brand or corporate language is defined in brand manuals, for example, and made available to all relevant stakeholders. In the context of brand strengthening, brand language is an often underestimated but significant instrument. Continuity and consistency in brand language create trust and orientation. In large companies or organisations, the establishment of a consistent brand language is often a major challenge.

We support you with a variety of instruments, such as the provision of simply defined sets of rules, process automations or brand workshops for employees. In doing so, we raise the awareness of all parties involved for the high relevance of a uniform brand language. This is the only way to sustainably strengthen your brand.