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We think —

Brand name

No brand without a name! CRENEO has developed and established a variety of brand names. The creation of a new brand name is divided into different phases: the definition, development, selection and monitoring phases. We take into account phonetic, formal and legal aspects (by involving trademark and patent lawyers), amongst others.

In the development phase, we keep an eye on points such as a free domain address and an initial quick check with relevant trademark institutions such as the German Trademark and Patent Office. We are also happy to help you review existing brand name ideas by analysing and classifying your initial approaches and making recommendations for action.