From idea to product experience – product films as brand ambassadors
Product films as part of comprehensive brand communication
Product films are an essential part of corporate publishing and play a central role in the design of moving images. They visualize products, explain functions, and highlight the benefits for the target group—both in the B2B and B2C sectors. As part of corporate films, product videos fit into strategic corporate communications and complement traditional media with visually appealing, moving content.
Versatile applications for product films
Today’s communication channels are as diverse as the target groups they address. A product film can be used to make a convincing impression at trade fairs and events, support purchasing decisions in online shops and on company websites, or be used as part of a digital marketing campaign on social networks such as Facebook, YouTube, or Vimeo. Product films also make a valuable contribution to sales support—whether in email campaigns, digital presentations, or directly in customer meetings on tablets and other mobile devices.
Product films as an effective means of communication
A product film combines two key functions: it provides precise information about a product’s features and benefits while also creating an emotional connection to the brand. The combination of authentic storytelling and strategic image design makes the film an effective tool for companies that want to present their products in an appealing way and strengthen their market position.
The structure of a successful product film
To effectively showcase a product, CRENEO follows a proven process:
1. Strategy & Concept
Definition of key messages and development of a creative film concept.
2. Storyboard & shooting schedule
Structuring the narrative style and determining the visual implementation.
3. Production & Implementation
Cinematic presentation of the product through filming or animation.
4. Post-production & optimization
Fine-tuning through editing, sound design, and visual effects.
5. Multi-channel distribution
Adaptation of the film for various platforms and communication channels.
Product film for the Cyber Security division of VdS Schadenverhütung. Learn more
Product film for the Cyber Security division of VdS Schadenverhütung. Learn more
Why product films are indispensable Your product in the right light
CRENEO develops customized product films that showcase your products clearly and impressively. As part of corporate publishing and corporate communications, they help to present your brand authentically and address your target audience in a targeted manner.
Conclusion: The corporate website as a success factor for brands
Product films are not only advertising tools, but also essential tools for brand building. They convey values, create emotions, and increase brand visibility. CRENEO supports companies in developing professional product films that captivate audiences and strengthen the brand in the long term.
Outstanding performance: Find out why our clients value CRENEO as a leading brand and design agency. Read the reviews on Proven Expert and see for yourself our expertise and commitment to excellence. Discover more at Proven Expert.
Get your brand moving!
Harness the potential of product films for your corporate communications. CRENEO is at your side as a creative and strategic partner from conception to final implementation. Get a no-obligation consultation now!