Information design uses schematic images, illustrations and graphic design to convey information in a visually appealing way.The task is to make complex contexts compressed and easy to decode. In short – to make content understandable/graspable at a glance. Behind the often simple end results lies a complex research, concept and visual implementation process. Among other things, formal rules such as high readability and information capture even in monochrome must be taken into account.
Information design is an integral part of a large number of projects at CRENEO. Narrative formats in combination with high visual independence characterise our work. In the context of digital communication channels, motion design is used to add another narrative layer where necessary. Complex figures and diagrams can be found in reports, environmental statements or websites, for example. Always with a clear goal. To make complex content appealing and easy to grasp.