For this purpose, the North Rhine Children’s Palliative Network was founded under the leadership of Dr Gisela Janßen. The network covers the regions of Lower Rhine, Rhine-Ruhr and Bergisches Land. By networking the various providers and bundling offers and information overviews of regional care options, individual care for families can be further opti-mised locally.
As part of a pro bono project, CRENEO developed and implemented a new corporate identity for the North Rhine Chil-dren’s Palliative Network. The logo, colour scheme, imagery, iconography and typography now follow a uniform and contemporary visual language.
After a thorough analysis of the segment, a new word/figurative mark was created that is available in two versions. There is a full version and a shortened version. The figurative mark also serves as a visual platform for the newly developed iconography concept. This is used, among other things, in the new website.
The colour world works with delicate pastel shades. The shade of turquoise creates contrast and also functions as a transport layer for the headlines in the online offer.
The figurative mark functions as a transport level for the specific icons. The pictograms coming from the bleed create tension and generate an individual symbolic language.
A ship appears at irregu-lar intervals in the multitude of illustrations. This functions as a stylistic device for the transition between life and death. At the same time, the illustrations build a bridge to the palliative team logos developed by sick children. The simplified and characterful stroke of the illustrations achieves a high degree of visual independence.
The website is kept minimalist and has a lot of white space. Minimal animations support the reception of information at relevant points or act as focal points. The content is distributed unevenly on the visible surfaces and thus breaks the monotony of a rigid grid. In addition to the desktop view, additional layout variants were developed and designed for other devices.
Dr. Gisela Janßen,
overall management,
Children’s Palliative Network North Rhine
Dr. Gisela Janßen,
overall management,
Children’s Palliative Network North Rhine
The current website serves as a basis and will be supplemented with additional content in the future. Among other things, an additional section with the target group focus “doctors / professional institutions” is being planned.
Special thanks to Helke Rah for her support in general and her outstanding illustrations in particular.