The corporate website for one of the largest web offset printers in Europe
The corporate website for one of the largest web offset printers in Europe
The WKS Group corporate website brings a printing holding that has grown through acquisitions together on one shared platform. It grows with the group and is easy to maintain in the backend. In addition, a custom-built contact filter leads directly to the right person, even when contacts are responsible for several locations.
Client
Industry
Services
Duration
WKS Group
Printing industry
Brand Positioning
Information Architecture
Interface Design
Web Development
Animation
SEO
since 2015
Initial situation
Meeting the demands of the future today – analogue and digital.
In a demanding market segment, the WKS Group has been a constant for years. Millions of people use the group’s products every week. Organic and inorganic growth have made the print holding company a heavyweight within its industry. At the same time, the WKS Group faced many challenges in integrating the newly acquired companies – both in terms of form and content. At the same time, the strategic goal of the WKS Group was to transfer the medium of print into the digital world, to expand the service portfolio and thus to open up new potential markets.
9 companies. 6 locations. One unit.
One of the central challenges of the new corporate website was the optimal integration of the newly acquired compa-nies within the group. The communication of a broad service portfolio, resulting from the know-how of the individual companies with a clear sender, was to be the goal. Among other things, a well thought-out page architecture and the linking of internal cross-references were the solution.
Good usability. High user satisfaction.
Satisfactory human-machine interaction is the central task of contemporary online offerings. Intuitive interface designplays a decisive role here. Clear and unambiguous feedback during interaction leads to a pleasant user experience. During the development of the new WKS corporate website, there were various testing phases including evaluation of the results. The resulting findings were used to optimise the final offer.
Analogue meets digital: The new corporate website for one of Europe’s leading printing groups
A lot of white space organises and facilitates the absorption of information. Well-dosed animated sequences promote storytelling. The result: An optimal and suitable corporate web offer for all stakeholders.
Analogue meets digital: The new corporate website for one of Europe’s leading printing groups
A lot of white space organises and facilitates the absorption of information. Well-dosed animated sequences promote storytelling. The result: An optimal and suitable corporate web offer for all stakeholders.
We tell moving stories with moving content.
Whether sustainable commitments, the documentation of extensive machinery, or the clarification of complex pro-cesses -“Scrollytelling” moves more and gets individual messages to the point faster.
„
The WKS Group and CRENEO have been working together effectively for several years. So it was out of the question to implement our new website together with CRENEO. The result has convinced us. The new website is clearly structured and we feel visually well presented. The feedback from our customers has been extremely positive. At this point, we would like to thank you again for the successful cooperation.
Dr. Ralph Dittmann
Managing Director,
WKS Gruppe
„
The WKS Group and CRENEO have been working together effectively for several years. So it was out of the question to implement our new website together with CRENEO. The result has convinced us. The new website is clearly structured and we feel visually well presented. The feedback from our customers has been extremely positive. At this point, we would like to thank you again for the successful cooperation.
Dr. Ralph Dittmann
Managing Director,
WKS Gruppe
Disciplines
Brand positioning
Brand management
Web design
Programming
Animation
CMS
SEO optimisation
Webseite
Similar initial situation?
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