Fresh breeze on the new H.C.F. corporate website
Fresh breeze on the new H.C.F. corporate website
Initial situation
H.C.F. Hanse Corporate Finance GmbH, based in Munich and Bremen, is a corporate finance service provider focused on medium-sized companies and private equity firms. Its core business is the implementation of holistic M&A projects.
CRENEO was commissioned to revise the H.C.F. website. For this purpose, a uniform visual language has been developed, which is derived from the figurative mark of the H.C.F. logo.
Landing page
The landing page impresses with a reduced and clear structure. The navigation menu makes it possible to navigate to any relevant subpage via a single interaction. The full-screen hero visuals in combination with the headline and sub-line act as an image-building instrument.
The header area of the individual sub-pages follows a clear structure, which always consists of an animated full-screen visual and picks up on the services of H.C.F Hanse Corporate Finance.
Company computer
A company value calculator has been implemented within the website, the aim of which is to provide a quick initial assessment of a company’s value.
Illustrations and infographics
The illustrations of the individual key visuals use a reduced version of the copperplate style. The colouring in the corporate colours and the generous arrangement of the individual elements with a lot of white space have created an independent and modern appearance that clearly distinguishes itself from the competition in the market segment.
Infographics pick up on the linear style of the images and support the page content. The serif font underlines the high-quality impression of the new corporate identity.
Typography
Icons
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Throughout the process, I trusted in CRENEO’s competence and expertise and gave the team complete freedom of design. In the end, this paid off completely. The overall concept is coherent and I am thrilled with the final result, the redesign of our website.
Carsten Frede
Managing Partner,
H.C.F. Hanse Corporate Finance GmbH
„
Throughout the process, I trusted in CRENEO’s competence and expertise and gave the team complete freedom of design. In the end, this paid off completely. The overall concept is coherent and I am thrilled with the final result, the redesign of our website.
Carsten Frede
Managing Partner,
H.C.F. Hanse Corporate Finance GmbH
Inviting. Responsive. Clear.
Inviting. Responsive. Clear.
Backend training
After the work was completed, the H.C.F. employees received backend training so that they will be able to enter new content independently in the future.
