New website for AWO GESA Care Facilities
Mit dem Relaunch der Website für die Pflegeeinrichtungen der AWO GESA im Bezirk Mittelrhein ist eine zentrale Plattform entstanden, die Angebote, Standorte und Karrierewege übersichtlich zusammenführt. Im Rahmen des Projekts entwickelte CRENEO eine neue Informationsstruktur, die die vielfältigen Pflegeangebote der Einrichtungen klar strukturiert und die Orientierung für unterschiedliche Zielgruppen verbessert.
Structure and User Navigation
CRENEO developed an information architecture that logically links care services, locations, and job openings. Filter functions allow visitors to search specifically for facilities or job openings and find relevant content more quickly. This creates clear navigation within the extensive service structure.
Authentic insights into the facilities
Another key focus was on the visual presentation of the facilities. Through several on-site photo shoots, we captured authentic glimpses into daily life at the facilities. The visual content is complemented by video clips that bring the atmosphere and daily routines to life, thereby conveying a realistic impression of the care facilities.
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AWO GESA in the Mittelrhein district is one of the largest providers of senior care facilities in North Rhine-Westphalia. Through its wide range of services, the organization is committed to enabling seniors to live dignified, fulfilling lives, while combining social responsibility with a modern work environment for its employees.
