GeiselhartMusch Brand redesign

Concise brand redesign for the architecture firm GeiselhartMusch

Initial situation

GeiselhartMusch is an architectural office from Düsseldorf that convinces with modern and factual, but also classic and elegant work.

The holistic approach is the focus here. Architecture and interior design form an appealing unity. In the course of a brand redesign, rheinvisuell was commissioned to revise the corporate design and develop a new website.

Reduction

The old logo contained a “& ” sign. During a brand workshop, it became clear that the owners of the architecture firm as well as their clients only used the GeiselhartMusch pronunciation in everyday life. This was the basis for the new logo. The two-line structure creates more compactness and conciseness.

Defining spaces – the secondary brand element.

The secondary brand element is derived from physical spaces. Spatial reference axes are ported into the two-dimensional and function here as structuring elements within the visible design surfaces.

GeiselhartMusch – Corporate – Website –Geschaeftsausstattung – Marken – Redesign Beispiel
GeiselhartMusch – Corporate – Website –Geschaeftsausstattung – Visitenkarte – Nahaufnahme – Marken – Redesign Beispiel

Business equipment and stationary

The business stationery impresses with clarity and reduction. The use of the secondary brand element creates structure and condenses the visible surfaces.

GeiselhartMusch – Typografie – Marken –Redesign Beispiel
GeiselhartMusch – Typografie – Marken –Redesign Beispiel
GeiselhartMusch –Visitenkarten – Marken – Redesign Beispiel

Concept and realisation of the website

In the course of the project, a new responsive website was created. The aim was to give the architects’ work the greatest possible space.

GeiselhartMusch – Interface – Design – Architektur – Marken – Redesign Beispiel
GeiselhartMusch – Interface – Design – Architektur – Marken – Redesign Beispiel

Thematic clustering in the frontend and later easy maintenance by the client in the backend were further components of the order. The result is a minimalist, functional and timeless website.

GeiselhartMusch – Interface – Design – Architektur – Marken – Redesign Beispiel
GeiselhartMusch – Interface – Design – Architektur – Marken – Redesign Beispiel

Phonetics can have an impact on the development of a brand design. GeiselhartMusch is a prime example of how changing language habits influence an existing brand.

Alexander Willuweit
Managing Director / Creative Director,
CRENEO

Disciplines

Brand design

Brand workshop

Logo design

Screen design

Naming

Text

Are you interested in working with us? We look forward to hearing from you.