CRENEO nominated for the German Design Award 2026 with its “150 years of sprinklers” campaign
CRENEO was nominated for the German Design Award 2026 with the cross-media campaign “150 Years of Sprinklers” – in the category Excellent Communication Design – Integrated Campaigns and Advertising. The nomination recognizes the creative and content-based presentation of an important technical anniversary. The occasion is the 150th anniversary of the modern sprinkler – a central element of modern fire protection technology.
Cross-media design for a technical anniversary
The campaign, which was nominated for the German Design Award 2026, focuses on the combination of history, technology and design. The result is a versatile communication package consisting of a microsite, a traveling exhibition and an accompanying print booklet. The project was realized for the client VdS Schadenverhütung. The aim was to make complex content accessible and to make the relevance of the topic tangible for non-technical target groups.
The microsite uses modern scrollytelling to make the development of the sprinkler over 150 years tangible both visually and in terms of content. The digital presence is complemented by an exhibition that is shown at trade events and trade fairs. The print booklet rounds off the project in analog form – compact, with a high-quality design and accessible content. All media formats interlock and create a uniform, tangible brand experience.
German Design Award 2026 as a milestone
The German Design Award is an internationally renowned award for design that makes innovation visible and takes social responsibility into account. As a platform and network, it recognizes projects that use design in a strategic, future-oriented and interdisciplinary way. The nomination for the German Design Award 2026 shows how effective design quality can also be in technical fields. The campaign impresses with visual clarity, consistent storytelling and a modern design language that not only conveys information, but also makes it tangible – for both specialist audiences and the general public.
Communication design with attitude
CRENEO sees design as a connecting element between brand, content and target group – even in complex topics or topics that require explanation. The nomination for the German Design Award 2026 is not only an award for the agency, but also confirmation that strategically thought-out communication design can effectively convey socially relevant topics – visually clear, user-centered and sustainably conceived.
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