“150 Years of Sprinklers” campaign wins German Design Award 2026
We are delighted to announce that our cross-media campaign “150 Years of Sprinklers” has been honored with the German Design Award 2026 in the category Excellent Communication Design – Integrated Campaigns & Advertising.
A project that combines history, technology, and design:
- A microsite with interactive scrollytelling that provides information about the 150-year development of the modern sprinkler—a central element of modern fire protection technology. The digital presentation makes historical milestones understandable, shows technical innovations in detail, and creates intuitive access to a topic that is technically challenging for many target groups.
- A traveling exhibition, shown at trade events and fairs, to bring technical content to life. The modular exhibition design allows for flexible use, conveys knowledge through multimedia exhibits, and expands the history of sprinklers with a hands-on, spatial, and dialogue-oriented approach.
- A high-quality printed booklet that provides guidance in analog form and combines content, design, and brand. The publication explores key themes in depth, provides visual insights into historical developments, and combines information, typography, and imagery to create a clear, contemporary overall picture.
A strong signal for effective communication design
This award clearly shows that good design is effective—especially in technical fields—when the story, content, and format are consistently interlinked. The campaign demonstrates that clear content, creative design, and a consistent appearance are crucial for presenting complex topics in an understandable and attractive way.
The German Design Award is the international premium prize of the German Design Council. With its global reach and international appeal, it is one of the most prestigious awards in the design landscape. Since 2012, the award has identified significant design trends, made them visible, and honored them. Every year, outstanding work in the fields of product design, communication design, and architecture is recognized.
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