New Corporate Website
for AWO GESA
New Corporate Website for AWO GESA
CRENEO developed the new corporate website for AWO GESA in the Middle Rhine district. The goal was to clearly organize care services, locations, and career paths, and to create a digital platform that provides guidance and makes the facilities easily accessible.
Customer
Industry
Performance
Period
CMS
AWO GESA
Social service
Corporate Website
UX/UI Design
Information Architecture
2025-2026
REDAXO
Facilities
Care home places
Employees
Subpages
Download Documents
Shooting days
Restructuring a complex website for care services, locations, and careers
AWO GESA in the Mittelrhein district operates numerous care facilities and services. Previously, many of these facilities had their own separate websites. Over time, this led to an expansion of their digital presence, which reflected the diversity of their offerings but only partially in a clearly structured format. As a result, content, locations, and information had to be reorganized to make them more accessible to visitors.
At the same time, the website was designed to appeal to different target audiences: on the one hand, family members looking for care services, and on the other, job seekers seeking information about jobs and career opportunities. In addition, content from various facilities needed to be clearly consolidated within a unified structure so that it remained well-organized and easy to find.
The goal was to create a corporate website for AWO GESA that helps users navigate the site and presents content in a clear, structured manner.
clearly display care services and locations
highlighting career paths
develop a scalable website structure
Maintain content centrally to reduce maintenance effort and avoid errors
Target Group 1: People in need of care & their relatives
Target Group 2: New Employees
A structure designed to meet a variety of user needs
At the start of the project, CRENEO collaborated with AWO GESA to conduct a workshop aimed at defining the fundamentals of the new website. During the workshop, the information architecture, key user perspectives, and the content structure of the website were developed. At the same time, the workshop served to establish the design direction and plan the image production.
Based on this, a clear navigation structure was developed for care services, locations, and career paths. At the same time, the visual style and photography concept were developed to authentically portray the facilities and define a consistent visual language for the AWO GESA corporate website.
The new corporate website
The new AWO GESA corporate website brings together care services, facilities, and career opportunities on a clearly structured platform. The scope of the project includes, among other things:
- 68 pages of content with a clear navigation structure
- 15 location pages for facilities in the Mittelrhein district
- Filter options for locations and jobs
- modular and responsive interface system
- zentrale Verwaltung von Download-Dokumenten
Information structure
The new information architecture translates the organization’s complex structure into clear, easy-to-understand navigation for care services, locations, and career paths. This allows visitors to quickly access relevant information—whether they are looking for care services or seeking information about career opportunities.
Filter options
Filter options for locations and jobs provide a central way to narrow down your search. They allow you to specifically filter content and find suitable listings more quickly. This feature makes navigation much easier, especially on a website with many facilities.
AWO GESA visual imagery
Imagery and Visual Language
Alongside the structural redesign, a new visual identity was developed for the AWO GESA corporate website. Through several on-site photo shoots, staff and residents were documented, along with daily life at the facilities. Over the course of nine shooting days, authentic insights into the various locations were captured. The photography is complemented by video clips that bring the atmosphere and daily life at the facilities to life.
This visual language is combined with a distinctive design language featuring slanted surfaces and rounded edges, which is derived from the logo and gives the website its own unique visual dynamism.
Iconography
To complement the visual design, a minimalist iconography was developed to make key information easy to grasp at a glance. The icons echo the website’s design language and translate information such as amenities, location, and available spaces into clear visual cues. In this way, they help users navigate the location pages and add an easily understandable visual layer to the text and images.
A digital presence that combines services and employer branding
The new AWO GESA corporate website is a clearly structured digital platform that brings together care services, facilities, and career opportunities in an easy-to-navigate format. The new information architecture makes it easier to find your way around the organization’s complex structure and allows visitors to quickly access relevant content.
At the same time, the website serves as a central platform for all departments, enabling content to be consolidated and maintained collaboratively. A clear division of roles in the backend makes it possible to manage content across locations and organize editorial processes efficiently.
The website raises the profile of each location and uses photography and video to convey an authentic sense of daily life at the facilities. At the same time, the modular design system ensures that content is presented consistently and can be flexibly expanded in the future.