Corporate Website for AWO Migration Support Services
Corporate Website for AWO Migration Support Services
For AWO Migration Support Services, CRENEO developed the Corporate Website – multilingual, low-barrier and visually independent. Created simultaneously with the parent brand as the second unit on the same network platform.
Customer
Specialist Services
Consultations
Website Launch
AWO Migration Support Services
19
1,000+ annually
2020
Subpages
languages
Newsletter
Counselling for Everyone – Regardless of Language and Background
AWO Migration Support Services supports people with a history of immigration in the Mittelrhein region – in migration counselling, anti-racism and anti-discrimination work, civic engagement and intercultural opening. As one of 19 specialist services for migration and integration in the Mittelrhein district, it works daily with 1,800 staff members and a broad network of cooperation partners. The existing digital presence did not fully meet the diversity of target groups – neither linguistically nor in terms of design.
The target groups are as diverse as their backgrounds: people seeking counselling from various language communities, parents, volunteers and specialist staff from social institutions. Selected content is available in up to seven languages – depending on relevance for the respective target group. At the same time, multilingualism posed not only a content-related but also a technical challenge. The presence also needed to be clearly understood as part of the AWO network while still appearing visually independent.
The goal was a multilingual corporate website that reaches all target groups of the Migration Support Services – accessible, independent and firmly integrated into the network platform.
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Anchor multilingualism for relevant content in up to seven languages, both technically and in terms of design
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Low-barrier accessibility as a system component, not an afterthought
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Develop an independent visual identity within the AWO brand family
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Ensure independent operation of the platform through a clear backend structure
Expectations of the “Migration and Integration” Specialist Service
In a dedicated workshop – run in parallel with the development of the AWO Mittelrhein parent brand – the specific requirements of the Migration Support Services were developed. The focus was on two target groups with very different needs: people seeking counselling with a history of immigration – often with limited German language skills or restricted digital experience – and specialist staff and cooperation partners from social institutions. The central challenge: a website that reaches both groups equally, functions in seven languages, is designed to be low-barrier and is still clearly understood as part of the AWO network. The results of the workshop formed the foundation for all design and technical decisions that followed.
New appearance of the specialist services for migration and integration.
Detailed, composed illustrations with a subtle grain were created specifically for the “Migration and Integration” specialist service. More colourful, yet still given a highlight colour tone, these illustrations also follow the global principle of colour orientation. The Migration Support Services thus remains visually independent – while at the same time being recognisable as part of the shared network platform.
Appealing and accessible
The illustrations thereby complement all further newly defined design parameters and create, taken together, a harmonious, friendly and accessible visual identity.
Accessible for Everyone – in Design and Technology
Low-barrier accessibility was not an afterthought, but part of the concept from the very beginning. Easy Language is firmly integrated as a dedicated area in the navigation – permanently accessible via the top meta navigation. So language switching, Easy Language and contact are permanently reachable, regardless of where visitors are on the page.
Communicating Independently – Three Channels, One Platform
The Corporate Website of AWO Migration Support Services enables three independent newsletters to be managed directly via the REDAXO platform: the Vielfalt education magazine, an events newsletter and arab_el – a bilingual format specifically for Arabic-speaking parents on educational topics. All three are maintained and published by the AWO itself – without agency dependency, without technical barriers. The platform makes this possible because the backend was designed for independent operation from the very beginning.
Accessible, Multilingual, Independently Operated
Selected content of AWO Migration Support Services is available in up to seven languages – complemented by a dedicated Easy Language section. This enables the specialist service to reach people seeking counselling regardless of their background and language skills. Three independent newsletters (Vielfalt education magazine, events, arab_el) are published directly via the platform and maintained by the AWO itself. The individual illustration language and the duplex process create a clear visual independence within the network, without departing from the shared platform logic. The result: an accessible, visually individual presence on the same REDAXO basis as the parent brand – independent in content and communication, integrated in the system.