DKV Mobility – a strong brand.
Together with brands such as Tempo, Aspirin or Fön, DKV was named Brand of the Century at the end of 2018. For this occasion, a commission was made to develop a special advertisement.
![DKV – Markenkommunikation – Tankkarte – Starke Marke](https://www.creneo.com/wp-content/uploads/2021/04/210412-creneo-website-dkv-tankkarte.png)
A strong card for a strong brand
After CRENEO developed several concept/design directions in the first step, the client opted for the approach of a purely typographic solution in order to give the greatest possible attention to the core element of the brand – the DKV fuel card.
Furthermore, a leitmotif was created, which is used as an advertisement in the European market and also in other communication channels, such as trade fair presentations.
![DKV – Markenkommunikation – Tankkarte – Book – Starke Marke](https://www.creneo.com/wp-content/uploads/2021/04/210412-creneo-website-dkv-tankkarte-book.jpeg)
The unlimited availability of the DKV service portfolio was emphasised. The strong use of DKV’s corporate colour and the focus on the brand’s core product created a tidy, concise and eye-catching appearance.
![DKV – Markenkommunikation – Tankkarte – Poster – Europe goes Orange –Starke Marke](https://www.creneo.com/wp-content/uploads/2021/04/210412-creneo-website-dkv-tankkarte-poster.jpeg)
![DKV – Markenkommunikation – Tankkarte – Poster – Best Brand – Starke Marke](https://www.creneo.com/wp-content/uploads/2021/04/210412-creneo-website-dkv-best-brand-1024x683.jpg)