T O P
VdS Schadenverhütung – Corporate design

The new corporate design for one of the most renowned institutions for corporate security

The new corporate design for one of the most renowned institutions for corporate security

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Initial situation

Complex brand design – simply thought through

CRENEO developed and implemented a comprehensive new brand design for VdS Schadenverhütung GmbH in a process lasting several months from the beginning of 2018 to mid-2019. The analysis and sharpening of the brand architecture served as the basis for all further measures in this complex brand redesign process. In the course of this, a large number of new sub-brands were developed and rules for their practical use were worked out. For example, the new endorsed brand “PROVE” with the target market Asia.

Brand Architecture

A strong brand needs clear structures. CRENEO cleans up, optimises and realigns the brand architecture on the basis of an umbrella brand strategy.
On the strategy

Corporate design

The consistent use of the adapted and newly defined design parameters creates a harmonious and uniform appearance in all media and channels.

To the creation
Umfangreiches Corporate Design – VdS Schadenverhütung – Sekundäres Gestaltungselement – Wire – Netz – Vektorgrafiken
Umfangreiches Corporate Design – VdS Schadenverhütung – CD – Manual – Layout – Übersicht – Exemplarische Seiten – Hausschrift – Mastertemplates – Illustration – Sekundäres Gestaltungselement

The Corporate Design Manual is made available to the client digitally.

Umfangreiches Corporate Design – VdS Schadenverhütung – Illustration – Linear – VdS – Gebäude – Unternehmen

Structured, variable and uniform

The new brand design layer principle enables variable application and ensures a uniform appearance across all channels and media.

Umfangreiches Corporate Design – VdS Schadenverhütung – Brand Design – Abbildung – Layoutsystematik – Animation – Motiondesign – Illustration

Application and implementation

The development of complex corporate design projects does not end with the definition of all brand design parameters, but only finds its temporary conclusion in the adequate provision of all means. After that, continuous further development and optimisation is a matter of course.

To the application
Umfangreiches Corporate Design – VdS Schadenverhütung – Brand Design – Abbildung – Broschüre – Cover – Illustrationsdesign – 3D
Umfangreiches Corporate Design – VdS Schadenverhütung – Brand Design – Abbildung – Broschüre – Exemplarische Innenseiten – Illustrationsdesign – 3D

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Umfangreiches Corporate Design – VdS Schadenverhütung – Brand Design – Animation – 30 von 30 Dax Unternehmen vertrauen VdS

VdS is one of the world’s most renowned institutions for corporate security with a focus on Fire Prevention and Protection, Security, Natural Hazard Protection and Cyber-Security.

Iconography

Umfangreiches Corporate Design – VdS Schadenverhütung – Brand Design – Iconset – Ikonografie

Other project components were, for example:

  • PPT master template
  • Design specifications for SAP-controlled invoice, offer, dunning and credit memo templates, etc.
  • Certificates with elaborate finishing techniques + SAP/Microsoft Word controlled imprint specifications
  • Corporate fashion (e.g. for trade fair hostesses)
  • Give-Away Branding Specifications
  • Creation of multilingual test report templates
  • Creation of Adobe InDesign templates for brochures, flyers, advertisements, posters, etc.
  • Trade-Fair branding national/international
  • …

On the strategy

Disciplines

Brand strategy

Brand management

Brand building

Brand architecture

Brand communication

Corporate design

Web design

Say hello!

hello [at] creneo.com

+49 211 544710-30

Say hello!

hello [at] creneo.com

+49 211 544710-30

Are you interested in working with us? We look forward to hearing from you.