Brand and communications work for Generali Deutschland
Brand and communication work for Generali Deutschland
Generali Deutschland
From brand management to brand communication. The versatile brand and communication work for Generali Deutschland.
Generali in Germany is the second largest primary insurance group in the German market. The German part of Generali includes Generali Deutschland Versicherung, Generali Deutschland Lebensversicherung, CosmosDirekt, Generali Deutschland Krankenversicherung, ADVOCARD Rechtsschutzversicherung, Deutsche Bau-sparkasse Badenia and Dialog. For more than a decade, a multitude of communication solutions have been designed and realised. Furthermore, brand management, brand design enhancement and brand implementation were also part of the tasks.
Generali Germany
From brand management to brand communication. The versatile brand and communication work for Generali Deutschland.
Generali in Germany is the second largest primary insurance group in the German market. The German part of Generali includes Generali Deutschland Versicherung, Generali Deutschland Lebensversicherung, CosmosDirekt, Generali Deutschland Krankenversicherung, ADVOCARD Rechtsschutzversicherung, Deutsche Bau-sparkasse Badenia and Dialog. For more than a decade, a multitude of communication solutions have been designed and realised. Furthermore, brand management, brand design enhancement and brand implementation were also part of the tasks.
The brand portal of Generali Deutschland
In 2015, Assicurazioni Generali underwent a comprehensive global redesign under the leadership of the brand consulting and design agency “Landor”. This also affected Generali Germany as a group company. CRENEO accompanied this extensive process in Germany over several months and implemented the new corporate design specifications in a brand portal and developed custom-fit solutions for design areas that had not yet been defined.
Internal and external communication solutions
CRENEO develops individual communication concepts for Generali Deutschland. Whether it’s a modular documenta-tion concept or the support of internal process optimisation programmes. The communication solutions are always catchy, striking and clear.
On brand communication Generali in Germany is the second largest primary insurance group in the German market and part of the international Generali Group, a major player in the global insurance industry.
Event marketing for the Generali capital office
CRENEO accompanies the opening of the Generali capital office with adequate communication measures. The spectrum ranges from the development of a leitmotif and an invitation mailing to the communication of recurring series of events for people from politics, associations, business, competitors and the press.
