CRENEO supports Generali Deutschland in brand management and brand maintenance. In addition to fixing further guidelines, such as the use of a group anchor, all brand design parameters were bundled and implemented in a specially developed brand portal.
CRENEO accompanied this extensive process in Germany over several months and implemented the new corporate design guidelines and developed customised solutions for design areas that had not yet been defined. On the company side, many questions arose during the course of the brand redesign regarding the implementation of the new design rules.
CRENEO worked with the client in small sub-projects to develop the respective solutions to these and other questions.
All brand information is bundled in the brand portal. Access facilitates the targeting of frequently requested content. The content can be easily updated or modified via a specially developed CMS system.
Service providers and employees can register for the closed area and receive access to the complete Corporate Design Manual of Generali Deutschland including all other Group brands, can download data sets such as the respective company logos, or are informed about fundamental updates / extensions with regard to the brand design.
In order to communicate more strongly the affiliation of the individual product brands to the Group, a corporate anchor was developed in visual and verbal form and the corresponding handling of the same was documented.