Unity. Clarity. Simplicity. The new strategic brand orientation of VdS Schadenverhütung.
In recent years, the differentiated brand communication of the individual VdS business areas has led to an inconsistent brand perception. The resulting goal was the redefinition of the brand system and the subsequent guarantee of a consistent corporate design application throughout the company.
The conception of a well thought-out brand architecture is the maxim for future vertical and horizontal brand scaling.
Managing Director / Creative Director,
Complex contents communicated in a moving way
Moving images tell stories. Furthermore, they offer an additional narrative space to get to the heart of complex content as quickly as possible.
Implement automation processes
The automation of processes reduces errors, increases efficiency and promotes a positive monetary effect. In future, for example, VdS recognition logos will be generated via a specially developed online tool and made available to certified companies. A link to the VdS certification database is established via an individual QR code.