The corporate design in application
The orchestrated design results in a highly flexible and contemporary corporate design. The visual language runs through all communication channels and media and ensures a strong and consistent image.
Uniform across formats
Whether landscape, portrait, square or round. The flexible corporate design covers all format requirements simply and easily.
This ensures a uniform appearance in all media.
CRENEO also takes care of the format adaptation for various communication campaigns. The new corporate design allows for an uncomplicated and quick adaptation and at the same time consistently maintains the new image.
International brand management
CRENEO conceives, creates and manages communication work for a wide range of target markets.
Word templates have been developed for a variety of applications so that the implementation and application of the new brand design can be done easily throughout the company.
In the room
A guidance system was developed for the main location in Cologne. The associated specifications will be successively implemented at all other locations.
The specifications take into account, for example, the branding of stelae, flags, signs or pylons.
The certificates include elaborate finishing techniques, such as blind embossing within guilloches and other elements, the use of foils, the use of holograms or the partial printing of special colours.
The result is a high-quality look and a high haptic experience.
The structured, fast and highly professional way of working on this complex digital project makes CRENEO the ideal partner.
Marketing & PR,
Branding tasks range all the way to the development of guidelines for locker badges.
Even the smallest design solutions, such as for stamps or seals, were taken into account in the new corporate design.
In addition to a logo animation and the development of a sound logo, cinematic campaign flankers were also conceived and realised in the course of the various communication tasks.
Based on an extensive analysis, CRENEO developed a new corporate website for VdS Schadenverhütung. Here, a variety of modules were developed at the beginning to cover all eventualities of the future information transfer. Formal aspects such as clarity and quick information acquisition had absolute priority. A lot of white space, clear and concise use of typography and micro animated illustrations promote the user experience.
Business equipment and stationary
The use of the secondary brand element can be found, for example, in the entire business stationery.