T O P
AWO Mittelrhein – Corporate Website

The newly defined goals  as a basis for revising and sharpening the digital channels.

The aim was to sensitise younger target groups to what AWO Mittelrhein has to offer and at the same time activate them to become members or volunteers. As before, however, existing stakeholders should also feel addressed. Finally, all formal adjustments had to be in line with the corporate design guidelines of the federal association.
Konzeption Brand Design – AWO Bezirksverband Mittelrhein – Corporate Design – Konzeption – Markenworkshop – Karteikarten – Werte

Analysis of the current situation and target definition within 2 moderated workshops

At the beginning, the AWO Mittelrhein values and goals were clearly defined in two workshops and the basic tone of voice as well as the new website architecture were jointly developed. Subsequently, all contents were fixed in a digital working paper and served as a basis for the further work steps.

Schärfung der digitalen Kanäle – AWO Bezirksverband Mittelrhein – Corporate Website – Strategie – Screen – Interface Design – Slider – Header

Website AWO Mittelrhein – Expectations for the new digital presence

During the workshop, the participants were asked about their expectations of the new digital presence. Through multiple responses, key areas emerged and could be taken into account for the future orientation.

Schärfung der digitalen Kanäle – AWO Bezirksverband Mittelrhein – Corporate Website – Strategie – Screen – Interface Design – Slider – Header

Expectations of the specialist service “Migration and Integration” of AWO Mittelrhein

In the second workshop, the expectations were also asked for the subject area of migration and integration.

Schärfung der digitalen Kanäle – AWO Bezirksverband Mittelrhein – Corporate Website – Strategie – Sitemap

Website architecture

A central component within the future strategic orientation was the complete mapping and structuring of the departments including their offers within the new website. The results were recorded in a final structure paper and formed the foundation for the respective new websites.

About the interface design