The newly defined goals as a basis for revising and sharpening the digital channels.
Analysis of the current situation and target definition within 2 moderated workshops
At the beginning, the AWO Mittelrhein values and goals were clearly defined in two workshops and the basic tone of voice as well as the new website architecture were jointly developed. Subsequently, all contents were fixed in a digital working paper and served as a basis for the further work steps.
Website AWO Mittelrhein – Expectations for the new digital presence
During the workshop, the participants were asked about their expectations of the new digital presence. Through multiple responses, key areas emerged and could be taken into account for the future orientation.
Expectations of the specialist service “Migration and Integration” of AWO Mittelrhein
In the second workshop, the expectations were also asked for the subject area of migration and integration.
A central component within the future strategic orientation was the complete mapping and structuring of the departments including their offers within the new website. The results were recorded in a final structure paper and formed the foundation for the respective new websites.