Order. Structure. Stringency.
An orderly structure through clear colour clusters within the AWO Mittelrhein departments was a central component of the careful brand design adaptation. This was accompanied by the development of individual illustration styles. The central aspect of the relaunch, however, was the first stringent use of the newly defined design parameters within all media and communication channels.
Orientation through orderly use of colour.
Colours create emotions. However, colours are also a predestined vehicle for creating structure and order within con-sumer graphics. In the digital context, this is a crucial tool for promoting user experience.
In the implementation of the new analogue and digital AWO Mittelrhein communication media, the colour world was consistently used in the orchestrated visual language within the individual design tools. The result is a high degree of orientation and recognition.