Symphony of all visual and non-visual instruments
The orchestrated appearance is a reflection of the values, visions and missions. From analogue to digital, a uniform appearance strengthens the external perception and clarifies the affiliation of the individual sub-brands. Formally kept simple – with a focus on the elementary building blocks of uniform brand management.
Communicating brand value – the FUNKE brand manual
The brand manual functions as an internal communication tool and serves to clarify the value of consistent brand management in words, images and sounds to the employees. From business correspondence to large image campaigns. Formally kept simple – with a focus on the elementary building blocks of consistent brand management.
The brand handbook comes with a clear poster on which all important design parameters are bundled.
FUNKE Brands Short Manual
In addition, all employees receive core information on the new FUNKE corporate design in a condensed manual.
For the first time, the business stationery is standardised across the group and made available via web-to-print auto-mation. The individual product brands now also follow the uniform formal structure. The centralisation is accompanied by a reduction in errors and effort and will also lead to positive monetary effects in the future.
At the same time, a uniform appearance is ensured and thus the FUNKE brand is strengthened in the long term.
Brochures and flyers
In future, formal specifications for large-format advertising spaces such as mega-lights, city-lights or posters can also be called up digitally.
Advertising material and equipment
The design of the advertising material for FUNKE and its sub-brands also follows the new design guidelines. Different brandings have been developed for this purpose, which can be found in the newly published FUNKE advertising cata-logue.
Movement moves – and we move FUNKE by porting the new brand design into the moving image.