Digital brand management redefined: The FUNKE brand portal
Initial situation
Decentralised data complicates brand management
Before the introduction of the FUNKE brand portal, brand-relevant data was scattered across various systems. This led to inefficient processes, high costs and wasted time. With the FUNKE brand portal, all design parameters have been centralised in one place. Internal and external stakeholders have quick access to relevant information and resources, which increases efficiency and reduces costs.
All in one place
Consistent brand communication
Product Brand Manager
Simplified processes
The integration of a product brand manager within the FUNKE CI platform revolutionises the way we work. All product brands and company data are recorded so that stakeholders can search specifically and retrieve relevant information efficiently. This saves time and increases clarity.
Goal
Die digitale Transformation der FUNKE Mediengruppe voranzutreiben
Die digitale Transformation der FUNKE Mediengruppe voranzutreiben
The FUNKE brand management tool in figures
Verena Katernberg
Head of Brand
FUNKE Mediengruppe
Modernised PowerPoint design for FUNKE
In the course of creating the FUNKE branding tool, CRENEO revised the design of PowerPoint presentations. Clear, modern layouts ensure a fresh and structured presentation that emphasises the brand’s recognition value. Uniform design elements such as logos and colour schemes strengthen the corporate identity. Optimised for print and screen.
Automated document generation
Efficiency at the touch of a button
The FUNKE brand platform enables the automated customisation and generation of PDF documents. Customised data such as contact persons and contact details are inserted automatically. The standardised integration of logos and other design elements ensures professional results without manual errors.
Result
Optimised brand management with a central tool
The FUNKE brand portal sets new standards for digital brand management. Logos, templates, and images are centrally available at all times, which makes managing brand resources much easier. Uniform design standards promote a consistent brand presence, while optimized processes accelerate creativity and collaboration. The FUNKE brand portal also underscores the digital innovation strength of FUNKE Mediengruppe, one of Germany’s largest media groups, and sustainably strengthens its digital orientation. Discover how our brand portal solutions can revolutionize your brand communication efficiency—contact us for more information!
Disciplines
Brand management
Brand portal
Digital brand management
Automation
Similar initial situation?
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